Digital media company Defy Media challenged Metro PR to secure top tier talent and develop an ongoing PR plan for the online talk show Speakeasy, which lives on leading men’s lifestyle site Made Man.
Metro PR established Speakeasy’s credibility in the Hollywood community by selling the show’s high production value to publicists, managers and agents. In addition to booking talent for the show, we positioned the series to mainstream press as a source of TV-quality content for the web and secured interview profiles for the show’s host, Paul F. Tompkins.
RESULTS:
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Delivered marquee guests including Zach Galifianakis, Damian Lewis, Aziz Ansari, Lizzy Caplan, Bill Hader, Nathan Fillion, Max Greenfield, Jesse Tyler Ferguson, Julia Stiles, Alison Brie, Bob Odenkirk, Aaron Eckhart, Yvonne Strahovski, Kurt Sutter among others
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Secured profile pieces for “Speakeasy” host, Paul F. Tompkins with USA Today, Esquire, Nerdist, Huffington Post, and more
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Series coverage includes Mashable, AdWeek, Entertainment Weekly, E!, Buzzfeed, Huffington Post, Gawker, Vulture, MTV, and more
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Speakeasy was a 2012 Digiday Video Award finalist for Best Original Video Non-Scripted Video Show/Series