Metro Public Relations was tasked with creating new opportunities for our client Oceana, the world’s largest campaign to protect oceans and marine life, to further expand its awareness amongst young audiences.
STRATEGY:
We created and co-produced the first annual Nautica Oceana Beach House party in partnership with the fashion lifestyle brand to draw in new and existing Young Hollywood supporters and activate their social media on World Oceans Day. Our work included:
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Event ideation
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Talent booking
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Vendor negotiations
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Media partnership consultation
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General media outreach & placements
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Social media strategy
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Event staffing
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Introducing Oceana to key talent on site to establish and cultivate new relationships
RESULTS:
Our efforts resulted in over 28 million impressions and $303,283 in earned media for the one night event. Pick up included US Weekly print, InStyle, Just Jared Jr., Radar Online, and MTV. Key success metrics:
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Social Media Reach: 7,334,617, estimated value of $79,837
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Print Coverage: 2,029,446 readers, estimated value of $100,618
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Online Media Coverage: 18,809,780 impressions, estimated value of $122,828
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Brand Support: Commitment from Nautica for a repeat event the following year