We were tasked with launching Break Media & Nivea Men’s 6-episode branded digital series “Just Face It” starring Damon Wayans Jr. The series and branded content hub were created for leading online men’s lifestyle platform Made Man to increase awareness around Nivea’s male-oriented products.
Strategy:
Metro Public Relations crafted a media plan designed to drive viewers to the series and raise B2B awareness through exclusives and executive interviews with key ad & marketing trade publications. We leveraged celebrity involvement and weekly tune ins to drive viewers to the series and generate consumer awareness.
Results:
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The web series amassed over 3 million views over the course of its 6 episodes
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The series also earned over 25,000 LIKES on Facebook and 740,000+ mentions across Twitter
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By the end of the campaign, the series generated over 740,000 total user interactions with video across YouTube, Twitter and Facebook
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Secured an early exclusive placement with AdWeek
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Consumer press coverage included USA Today print, Entertainment Weekly, The Source, and Racked.