Grupo Televisa, one of the world’s largest media companies, announced the creation of Televisa USA, a new US-based studio co-producing and co-financing English language television shows for distribution on English-language American networks. The company launched with multiple broadcast network deals (including ABC, Lifetime, ABC Family) and a joint venture with Lionsgate to develop new programming.
STRATEGY:
Metro Public Relations executed a bi-cultural campaign, targeting top tier English-speaking media in the US, US Hispanic media, and outlets throughout Mexico – Grupo Televisa HQ – and Latin America. We established early exclusives with media and pitched executive features with influential industry trades, business publications, and cross-market outlets.
RESULTS:
We coordinated a front page exclusive launch story in the LA Times. Our wide press reach included hits across Mexico, Latin America, US Hispanic, and English-speaking outlets, such as Variety, Financial Times, Reuters, Chicago Times, Miami Herald, LA Opinion, El Economista, Terra, El Mundo, among others.